Template for non-profits to use in crafting an “elevator speech” about their organizations and volunteer opportunities

Template for non-profits to use in crafting an “elevator speech” about their organizations and volunteer opportunities available. Here’s the guidelines for those who may find it useful:
 
Step 1 – Visualize
  • Paint a mental picture of the person you’ll be pitching to and their motivation to help you
  • An example would be an individual donor who feels a sense of pride when they help neighbors in their community
Step 2 – Start with a human connection
  • Don’t start with a description of your organization. Start by making an emotional or mental connection with the person to establish an understanding of the problem you’re looking to address/solve (e.g. funding support for our mission)
  • A Head (huh…), or Heart (A[http://www…)moment]www…)moment
Step 3 – Tell them how you solve the problem
  • Once you gain empathy, introduce your organization and explain how it addresses the problem
Step 4 – Ask for help and make your listener the “hero”
  • Close the elevator pitch with an ask for help, also known as a Call to Action(CTA)
  • Acknowledge they will receive formal recognition for the    donation or sponsorship/grant award given
Step 5 – Put it all together
  • Use Steps 2-4 to put together the pitch in a 90-second format
  • Keep it informal and not sounding rehearsed – Be yourself!